Stop building someone else's dream

The playbook was the first time the whole Code to CEO thing actually clicked for me. It felt like someone handed me a clean path instead of a bunch of random tips. I finished it and immediately knew what I should do next.

Used the cold outreach templates. Landed a $14k/mo retainer client in 10 days. This stuff actually works.

Finally, someone explaining business in a way that makes sense to a developer's brain. No marketing jargon.

I wasted 6 months building a SaaS nobody wanted. The validation framework here saved my next project.

The daily roadmap is perfect for my schedule. 15 mins a day, consistent progress even with a full-time job.

Just actionable steps to go from nothing to something. Highly recommend for any software engineer.

Transitioning from employee to CEO seemed scary. This playbook and newsletter made it a logical, step-by-step process.

The 'No-Code' validation method is genius. Got my first paying user before writing a single line of code.

Simple, effective, profitable. I would be willing to even pay for this newsletter. Best sub I have.

I never thought I could sell. The scripts helped me close my first $20k deal without feeling salesy.

Turned my side project into a side business using the offer creation guide. It's a game changer.

Best engineering newsletter out there. It's not about code, it's about leverage and freedom.

I've read a lot of newsletters. This is the only one I actually open. The Playbook is gold—simple, actionable, and zero fluff.

This playbook is straight up GOATed.

The newsletter keeps me honest. In the last 4 weeks I sent 1800 outreach messages because of it, and that is more than I did in the two months before.

Straight to the point and written in a way engineers actually understand. I used it to rewrite my offer in 20 minutes and it instantly sounded clearer.

The newsletter feels like a quick check in with a founder friend who tells you the truth. I read one issue, applied it, and booked 2 calls that week.

This newsletter is the only one I open consistently. I have saved 9 issues and I still re read them before I do outreach.

Bgo helped me stop treating business like a side hobby. I followed it for a week and got my first real conversation with a buyer within 7 days.

Helped me pick one direction and commit. I went from juggling 4 ideas to one clear offer in under an hour.

Reads like it was written by someone who actually builds businesses. I finished it and wrote a one page plan that I am still following.

It saved me at least 3 weeks of going in circles because it told me what to do in what order.

I applied one idea and cut my sales call from 45 minutes to 25 minutes without losing clarity.

Keeps me focused on revenue and proof. In 6 weeks I booked 4 calls using the approach and finally stopped hiding behind code.

This is the best starting point I’ve seen for engineers. It helped me create a simple offer and test it with 10 conversations instead of guessing.

Bgo, this one is really good...thinking...you gotta share your newsletter SOP too. The emails have been getting better and better!

I used it and landed my first paid consult in under 2 weeks.

I’ve been subscribed for 8 weeks and I’ve taken action from at least 6 issues, which is rare for me.